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ANALYTICS & INSIGHTS
U.S. Advertising Trends
April 24, 2024
In 2023, U.S. companies spent nearly $400 billion on ads, with the retail industry representing 15% of that spend. As digital channels replace traditional advertising, understanding trends can help lotteries develop relevant ad campaigns that support their responsible growth. In this issue of Data in Motion, we share some insights from the recent Statista Advertising & Media Market Insights report.
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NACS 2023 Domestic Store Count Report
April 10, 2024
With 63% of lottery sales taking place at convenience stores, understanding trends in the C-store industry can help lotteries create strategies for success. In this issue of Data in Motion, we share key findings on the health of the C-store industry from the National Association of Convenience Stores 2023 Annual Report.
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ANALYTICS & INSIGHTS
CY2023 Sales Summary
March 27, 2024
In calendar year 2023, U.S. lottery sales saw a 2% increase over 2022, with terminal-based games the primary growth driver across product lines. In this issue of Data in Motion, we take a closer look at instant game sales and gross gaming revenue by price point over the past year, as well as terminal-based game sales and GGR by category.
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ANALYTICS & INSIGHTS
Problem Gambling Awareness Month
March 13, 2024
March is Problem Gambling Awareness Month, and as part of Scientific Games’ ongoing commitment to the healthy enjoyment of lottery games we’ve developed Healthy Play, the industry’s first research-based program to help lotteries increase responsible gaming among all stakeholders. In this issue of Data in Motion, we share some key findings from our most recent Healthy Play research.
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ANALYTICS & INSIGHTS
2023 Holiday Games
February 28, 2024
The holidays may be months away, but lotteries are already beginning to plan their 2024 holiday game portfolios. In this issue of Data in Motion, we share retail trends and insights from the 2023 holiday season to help our partners plan.
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ANALYTICS & INSIGHTS
Fast Play Update
February 14, 2024
Fast Play games – instant win games printed on demand via lottery retail terminals – continue to be the fastest-growing category of terminal-generated games among lottery players. In this issue of Data in Motion, we discuss this increasingly popular product and share some insights into Fast Play’s appeal to players.
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